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My first post on Reddit marketing got a great response from subscribers.(if you haven’t read it yet, here is the link).

As promised, I’m sharing the second post today.

It took me longer than expected to put together because running all the tests takes time — and I only share something when I feel it’s genuinely useful based on real experience or observations.

Quality > Quantity.

To keep things shorter and more focused, I’ve split the post into two parts: one about accounts and one about subreddits.

Accounts

The biggest issue that you need to work on is account bans. When you solve this problem, everything else becomes easier.

That said, Reddit keeps getting better at spotting spam (it was definitely easier back in late 2024). There’s no real “easy mode” anymore. And even if you figure it out, it won’t last for years — you’ve got to keep updating your approach too.

However, Reddit is still used as training data for LLMs and ranks really well on Google, so it’s definitely worth the effort — even if it’s a bit tricky to work with.

Here are the latest updates and insights we’ve added to our process:

1. Karma-building rule: Avoid commenting on posts older than 10 days. If there’s been no activity for that long, we treat the post as inactive. It’s much safer to comment within the first 3–4 days, as this lowers the risk of account bans. Posting under a dead thread (even if it still ranks) can be a red flag.
2. It’s better for accounts to show specific interests, rather than being subscribed to hundreds of unrelated subreddits. That kind of broad activity is common on accounts meant for resale. To build a more authentic user profile, gradually unsubscribe from irrelevant subs and focus on a consistent niche. While you can comment on generic topics to build initial karma, the account should mostly stay active in relevant communities.
3. Keep activity on the account consistent. Log in at least every couple of days, scroll the feed, visit subreddits that match the account’s niche, give upvotes, leave comments, and occasionally make posts (but not too often).
4. Always enable two-factor authentication on your accounts.
5. If you’re using an anti-detect browser with proxies, don’t connect multiple accounts to the same proxy. Mix things up — use different browser types, screen resolutions, and ideally, different device types (not just desktops, but mobile too).
6. Right now, we’re trying to match each account to the country where the project is based. If we're commenting on local topics, we make sure the account’s IP is from the same country.
7. When building karma, posting about negative trends in the industry tends to work well — those posts can even rank. That said, our main focus is still on ranking posts within our own subreddits.

Subreddits

Here are the latest updates we’ve added to our process:

1. It's important to have multiple admins for a subreddit.

Both the admin's account and the subreddit can get banned. But if there’s another moderator/admin, the subreddit can be transferred to them and will remain accessible. Reddit also somehow tracks how quickly comments are approved and how actively the subreddit is moderated. If they don’t like something about one admin, the other one can still be in the clear and act as a backup. Otherwise, you’d need to contact support to try to get the subreddit back.

1. Subreddit also needs to age and build some history (at least for a month). Right now, on almost a 2-month-old subreddit, most of the posts are reaching the top of Google within just a week while in the beginning it wasn’t that fast. Example: