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There’s been a lot of buzz lately about how to get your brand mentioned by AI chatbots like Gemini, ChatGPT, Perplexity, and others.
The challenge?
Most of the conversation is still theory—this tech is new, and figuring it out takes real-world testing and time.
Today, I’m sharing a fresh case study on how I got our brand featured as the #1 company in its industry by Gemini 2.5 Pro.
<aside> ☝ Important fact: Our brand is way less known—pulling in under 2,000 visits a month—compared to the industry giants in positions #2 and #3, who receive 5.4M and 400K unique visitors respectively (according to Ahrefs).
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As shown in the screenshot above, Gemini notes that its conclusion is based on search results from a specific date.
In other words, Gemini simulates a web search using Google Search—pulling results based on the queries from your prompt.
Here’s the exact process it follows, according to its own explanation: